Branding, Marketing and Logo Design for Creative Professionals

Do you really need a facbook landing page? What does it do, really? I asked myself this question, because honestly I couldn’t see the point. {just becuase everyone else has one generally doesn’t do it for me}.

I looked around online, and here’s what I came up with:

One critical part of increasing your likers is to have a landing page. Your Facebook landing page serves multiple purposes:

Sets the stage. Your wall can be a fun, engaging space when you do it well. However, for someone less familiar with your business, it may feel chaotic and overwhelming. A landing page explains who you are and acts as an introduction to your Facebook presence.
Explains the benefit of liking your business. Although liking a page isn’t a big commitment–just a click will do it–there will certainly be “like fatigue” as people are bombarded to like more pages on Facebook. A landing page can explain why someone should like your page and what benefits they may receive: discounts, daily tips, ability to engage with a brand or company they like IRL. (In Real Life.)
Extends your brand(ing). Whenever you setup an outpost on a social media platform, you want to ensure that your brand is visible. In conjunction with your profile photo (the image on the left hand side of all your pages), your landing page can help establish your brand in the mind of your prospects and customers. Make sure that your brand’s personality comes through.
Shows that you take Facebook seriously. It’s too easy to get started on Facebook, which is why every business seems to have a Facebook business page. Whenever you use a social media platform (Facebook, Twitter, YouTube, etc.) you’ll get better engagement when you make your profile look “lived in.”

Let’s break down the answer to common question of `How do I get more likes?’ and examine how to create an outstanding landing page that attract more likes and build a thriving community.

Give them a reason to stick around. You should offer them at least one compelling reason to like your page—the WIFM (what’s in it for me) benefit they will receive from doing so. People get several page invites per day, and with hundreds of thousands of pages out there you need to let people know why they should like you over and above anyone else. Here are a few examples:

• Like us for instant updates on {whatever you do-inset here}

• Like us for early bird offers on our latest stuff

• Like us for the latest news on {your business}

• Like us to access one daily photo, idea, etc.

Create an extension of your website. A Facebook page is like a free mini website, so think of the landing page as the home page. It’s your opportunity to catch the visitor’s attention in four seconds or less with your unique selling proposition—what you do, why that matters, and who should care. Using photos, creative images, or videos are effective ways to do this. And people especially love stories that resonate with them.

Make it actionable. The beauty of a landing page is you can make it dynamic like your website. You should have a hyperlink to your website—and without overcomplicating the page—you can also showcase your key social media links.

Reveal yourself. You’ve likely interacted with a page that when liked, either revealed more information you or another page with a call to action. See the Suitcase Entrepreneur Facebook landing page, and it’s really effective without overwhelming the visitor. This is something you can ask your designer to include in the landing page design.

Make it competitive. Who doesn’t like a good deal, special offer, or a fun competition? These sorts of activities work well to create buzz and engagement, while enticing visitors to click that “like” button. While you want to be careful to stay within the Facebook promotional guidelines, there’s no rule against using a competition to get people interested in what you’re doing.

You can create a branded contest or sweepstakes with Strutta’s flexible builder and design options. You can run this from a Facebook tab on your page, a microsite—or both. You can even build your own custom contest site or application on top of the Strutta platform. You can get started from $299. Strutta even walks you through a step-by-step setup process, where you can customize your promotion by choosing from a variety of contest models, allowing multiple media types (video, photo, audio, and/or text), configuring voting and judging options, and easily adding custom survey questions to gather data. Plus, it’s integrated fully with sharing on Twitter and Facebook, which means your competition is even more “sharable.”

SIZE FOR FACEBOOK LANDING PAGE: 540 PIXELS WIDE X ABOUT 600 PIXELS TALL {the height can vary, and is flexible}. I personally am not a fan of the big “LIKE US” with an arrow – my feeling is that people know how to use facebook, and if they want t like you, they know where the button is. That’s just me though.

We have facebook landing page templates in the Dear Miss Modern Shop, or you can create your own.

There are lots of companies that host these pages for free, and lots that you have to pay for. Some of them are:

info from articles by:

Natalie Sisson

Rich Brooks

photos from pinterest